Squarespace Blog Checklist to boost your SEO

SQUARESPACE
Written By jill groeber
 

We all know that creating content is the best way to get organic traffic to your site and what better way to do so than through a blog. This increases your audience and in turn will boost your sales and traffic to your site. 

Sometimes we are in such a rush to get the content live, that we forget some key steps that will make a successful post.

I created a 7 step checklist for you to read and/or download so you never miss a step or a possible sale.

If you want to start your own blog and get 20% off of a yearly subscription to Squarespace, go to this link and drop me a line!


Step 1. Write your post.

  1. Write an outline of your subject.

  2. Go back and flesh out the details.

  3. Research keywords.

  4. Add them in, if you feel like you need them and they keep the post making sense and authentic.

  5. Add in links to other blogs or affiliate links. More on affiliate links here.

  6. Proofread your post!

  7. Here is a recommendation on how long your post should be.


Step 2. Prepare your graphics or photos.

  1. Decide if your post is going to have graphics and photos or be text only.

  2. Create your graphics and photos for social.
    I post on IG and pinterest which is why I keep everything 1000px square for ease across all channels. If you aren’t a designer, check out my resources for recommendations, but Canva is a great option.

  3. The ideal image width is 1000px.
    If you need resources for how to resize images, check out my resources here.

  4. Compress the file. I like to use figma or tinypng.com.

  5. Change the image file names to match your post.


Step 3. Optimize your post.

  1. Optimize your post URL.  

  2. Make sure all of your links in your post are working.

  3. Add photos and alt text to each image for SEO purposes.


Step 4. Prep your settings.

  1. Add your category for your post.

  2. Add your tag for your post.

  3. Add SEO title and description.

  4. Add the featured image.

  5. Add the social image.

    I use the same graphic for both the featured and social image


Step 5. Promote & Sell.

  1. Add a pinterest graphic and schedule or post to pinterest.
    For ease of publishing and efficiency, i use the same graphic for all platforms.


  2. Add a promo section to your post. Types of sections are: 

    1. Newsletter sign-up

    2. Lead magnet sign-up

    3. Affiliate product link

    4. Promote your products or services


Step 6. Publish or Schedule your post.


Step 7. Share on social media.

I share to:

  1. Pinterest

  2. Instagram

  3. Linked in

jill groeber